A lot of people think that, in order to write good email content, you have to be a wizard with words. It does help if you have a decent-sized vocabulary and a basic grasp of grammar rules, but beyond that, you don’t need to be a Pulitzer-winning journalist to connect with your customers and clients.
You just have to be genuine.
What does that mean? It means sharing who you really are and not putting on a front for the sake of your image. Share the good things, but talk about the hard things, too. You don’t have to share every intimate detail of your life (and in fact, we recommend holding back on the most personal things that you keep in your heart or share only with your closest loved ones), but your clients and customers will connect with you better and relate to you more if you share what makes you an authentic, well-rounded human being. A great example of this is a company we’ve consulted with and increase their online presence. To see it live you can visit this carpet cleaning company to learn more about carpets and email campaigns.