Welcome to leesoft.net, the home of Leesoft Postman. Leesoft Postman is a bulk email management software, designed for small- to medium-sized businesses to maintain regular contact with their fans and customers. We offer easy-to-use templates, simple scheduling tools, analytics, and more. If you’re interested in building your email marketing toolbox, read on for more information about how Leesoft Postman and email marketing can help you.
Social media has been the hot place for the last several years, and there’s been a lot of noise in marketing circles about how businesses need to get on social media to reach their customers. There’ve been some changes in the last few years, though, that make it harder to reach your customers on social media than it used to be.
Facebook led the way by enticing businesses to get on the platform and then cutting the visibility of their posts. Now, only a fraction of a business’s fans will see any post on any given day, and businesses often have to pay to boost their content if they hope to see any engagement. Instagram’s algorithm has also gotten a lot of heat for burying content by individuals and businesses alike, making it harder and harder to connect organically with people who might like your product or service.
That’s where email marketing comes in.