Welcome to leesoft.net, the home of Leesoft Postman. Leesoft Postman is a bulk email management software, designed for small- to medium-sized businesses to maintain regular contact with their fans and customers. We offer easy-to-use templates, simple scheduling tools, analytics, and more. If you’re interested in building your email marketing toolbox, read on for more information about how Leesoft Postman and email marketing can help you.
Social media has been the hot place for the last several years, and there’s been a lot of noise in marketing circles about how businesses need to get on social media to reach their customers. There’ve been some changes in the last few years, though, that make it harder to reach your customers on social media than it used to be.
Facebook led the way by enticing businesses to get on the platform and then cutting the visibility of their posts. Now, only a fraction of a business’s fans will see any post on any given day, and businesses often have to pay to boost their content if they hope to see any engagement. Instagram’s algorithm has also gotten a lot of heat for burying content by individuals and businesses alike, making it harder and harder to connect organically with people who might like your product or service.
That’s where email marketing comes in..
Email marketing was one of the earliest forms of marketing used on the internet, long before social media ever became a thing. The best part about it is that you own your mailing list and you decide when to send out your content to your subscribers. Nobody will take that away from you. If your preferred email platform shuts down, you can simply move to another and take your subscriber list with you, instead of losing everything when a social media platform shuts down.
Email marketing has been promoted by experts like Jenna Kutcher and Beth Kirby, both of whom have built million-dollar businesses on social media and email marketing. That’s because, like so many others, they understand the importance of being able to reach clients in a more intimate space, where an algorithm won’t push down your content before your clients or customers have had a chance to read it.
There are some tips and tricks to getting your email marketing just right, which we’ll cover below. The important thing is to just get started..
One of the tricks to improving the open rate for your emails is to send them at a time when you subscribers are more likely to be checking their emails. That means you need to access analytics. Those will tell you when your emails get opened by whom, and whether that varies from region to region.
Then you can use that information to time your email campaigns. It might be that you’re able to set your emails to send out all at a single point in time. If that’s the case, then your job is easy. Otherwise, you might want to batch send your emails based on where the recipients are located. For example, you might want to send emails to Europe at one time, to Australia at another time, and to the United States, Canada, and Mexico at a third time. If that’s the case, you’ll want an email management software service that can do just that..
A lot of people think that, in order to write good email content, you have to be a wizard with words. It does help if you have a decent-sized vocabulary and a basic grasp of grammar rules, but beyond that, you don’t need to be a Pulitzer-winning journalist to connect with your customers and clients.
You just have to be genuine.
What does that mean? It means sharing who you really are and not putting on a front for the sake of your image. Share the good things, but talk about the hard things, too. You don’t have to share every intimate detail of your life (and in fact, we recommend holding back on the most personal things that you keep in your heart or share only with your closest loved ones), but your clients and customers will connect with you better and relate to you more if you share what makes you an authentic, well-rounded human being..
To manage your email list efficiently, you need to have a tool that makes it possible for you to sort and filter by when people signed up, how often they open your emails, and how often they click your links. That will allow you to segment your audience and send emails only to people you think are interested in that content.
Managing your email list is important because it allows you to avoid spending time on customers or clients who won’t be interested in something you’re sending out. Customers will feel more kindly toward you when they only get content they’re interested in from you, and you’ll be able to more efficiently connect with them using less effort and energy.
Sometimes, you’ll also want to cull subscribers who haven’t opened your emails in a certain amount of time. That’s especially helpful if you’re using an email management service that charges you based on how many subscribers you have. When you need to do that, you can use your email management tools filtering functions to group together subscribers by when they last opened your email, and then remove all subscribers who haven’t opened an email from you within a certain amount of time..
The best way to avoid getting caught in spam filters is to refrain from using certain keywords, sending bulk emails with lots of addresses in the “To” line (instead of using the Bcc function or an email newsletter service), and avoid writing in languages your recipients don’t usually use (for example, if you usually write to your subscribers in English and they’re an English-speaking audience, don’t suddenly start writing in Russian or Spanish)..